This study aims to find out the influence of each variables studied is the
analysis of the influence of country of origin, brand image, perceived quality and
appeal of product design to the interest in purchasing intentions a Honda beat
motorcycle (case study on Faculty management students of Economics and
Business Universitas Muhammadiyah Purwokerto). This research uses
quantitative research method. Samples taken as many as 80 respondents with
purposive sampling method. Population in this research is all student
management Faculty of Economics and Business Universitas Muhammadiyah
Purwokerto. Data analysis tool used in this research is Multiple Linear
Regression. The result of analysis shows that partially country of origin, brand
image and appeal of product design have positive but not significant effect on
buying interest. Perceived quality has a positive and significant effect on
purchasing intentions. Furthermore, simultaneous analysis results show that
country of origin, brand image, perceived quality, and appeal of product design
have a positive and significant effect on purchasing intentions.