ANALISIS PENGARUH WORD OF MOUTH (WOM), KUALITAS PRODUK, LOKASI, DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Halte Store Purwokerto)

HARTANTYI, ARI SUSANTO (2015) ANALISIS PENGARUH WORD OF MOUTH (WOM), KUALITAS PRODUK, LOKASI, DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi Kasus Pada Halte Store Purwokerto). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

[img]
Preview
Text
ARI SATRIO HARTANTYO_COVER.pdf

Download (1MB) | Preview
[img]
Preview
Text
ARI SATRIO HARTANTYO_BAB I.pdf

Download (764kB) | Preview
[img]
Preview
Text
ARI SATRIO HARTANTYO_BAB II.pdf

Download (799kB) | Preview
[img] Text
ARI SATRIO HARTANTYO_BAB III.pdf
Restricted to Repository staff only

Download (838kB)
[img] Text
ARI SATRIO HARTANTYO_BAB IV.pdf
Restricted to Repository staff only

Download (1MB)
[img] Text
ARI SATRIO HARTANTYO_BAB V.pdf
Restricted to Repository staff only

Download (696kB)
[img]
Preview
Text
ARI SATRIO HARTANTYO_DAFTAR PUSTAKA.pdf

Download (699kB) | Preview
[img] Text
ARI SATRIO HARTANTYO_LAMPIRAN.pdf
Restricted to Repository staff only

Download (5MB)

Abstract

The present economic development stimulates the competition for all business sectors. The strict competition cause businessman compete each other in improving the selling for the expected profit. Therefore, there should be an effort to improve the buying decision of consumer. The research aimed to analyze the effect of independent variable word of mouth, product quality, location and service toward dependent variable named buying decision. The research used primary data from questionnaire with 100 samples from “Halte Store” which is located in HR Bunyamin street, Ruko BancarKembar No.3 Purwokerto. The data were analyzed throught multiple linier regression. This research showed the variable word of mouth, product quality, location and service significantly and positively affect the dependent variable named buying decision on Halte Store.

Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Drs. Suyoto, M.Si,
Uncontrolled Keywords: Word of mouth; kualitas produk; lokasi; kualitas layanan; keputusan pembelian; word of mouth, product quality; location; service quality; buying decision;
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Riski Wismana
Date Deposited: 10 Aug 2019 03:38
Last Modified: 10 Aug 2019 03:38
URI: https://repository.ump.ac.id:80/id/eprint/9030

Actions (login required)

View Item View Item