This research aims to find the effect of price, product quality, design, and
brand image toward purchasing desicion of Specs’s futsal shoes in Purwokero.
This quantitative research used on probability sampling technique, obtained
through purposive sampling, a method determined based on certain criterias.
Research’s population in Specs’s futsal shoes buyer in Purwokerto. Samples in
this research are 104 respondents. Validity test, reliability test, classical
assumption tets, multiple regression analysis, coefficient determination test, and
hypotesis test are used to analyzed those variables in this research. The result
shown as partial, price and product quality have unsignificant positive effect
toward purchasing decision while design and brand image have significant
positive effect toward purchasing decision. Furthermore, a simultaneous analysis
results shown that price, product quality, design, and brand image have positive
effect toward purchasing decision. Variability results 67,9% of all variables have
effects toward purchasing decision.