The purpose of this research is to examine the effect of Return On Asset (ROA), arning Per Share (EPS) and sales growth either directly or indirectly on stock price with used dividen policy as an interveningvariable. Dividen Payout Ratio (DPR) used as a proxy of dividen policy. The sample used in this study consisted of 12 food and beverage companies listed on Indonesia Stock Exchange from 2012-2016, 45 observation data. The sample selected using purposive sampling methode and data used is unbalanced panel. This research used is descriptive statistic analysis, multiple liniear analysis, classical assumption test, goodness of fit model and sobel test to calculate the direct and indirect effect of each variable on stock price. The result of analysis show that ROA has positive and significant influence to dividen policy, EPS has negative but not significant effect on dividen policy, sales growth has negative and significant effect on dividen policy, ROA has positive but not significant to stock price, EPS has positive but not significant to stock price, sales growth has positive but not significant to stock price, dividen policy has negative and significant to stock price, dividen policy can mediate the influence of ROA and sales growth to stock price but dividen policy can not mediate the influence of EPS on stock price.