The type of research used in this study is quantitative. The purpose of this study to
determine the influence of independent variables Culture, Social, Personal, and
Psychological to the dependent variable Purchase Decision. Data collection
technique used purposive sampling by using 125 respondent sample. Test
Instruments used Validity test, Reliability, all items statements are valid and
reliable, other than it is free from the Classic Assumption Test. Data analysis
techniques used are Multiple Linear Regression Analysis, Hypothesis Testing and
Different Test. The result of the analysis shows that the cultural, social, personal
and psychological variables simultaneously have positive and significant effect on
the buying decision of Kangen Water brand health drink. Cultural and
psychological variables partially have a positive and significant impact on
purchasing decisions, while social and personal variables have a positive but not
significant effect on purchasing decisions. Different test results show that there is
a significant difference between the purchase with the type of gallon packaging
and bottle packaging.