The aim of this research was to find out effect of the Islamic bank product, promotion and
service facility to word the decision of Non-Muslim to be the customer of Islamic bank. The data
used in this research were primary data namely questionnaire given to the respondents (non-
Muslim customers) of Islamic bank in Purwokerto. The sampling technique used was purposive
sampling homely sampling technique based the determined criteria by the research. The sample
used in this research was 95 persons of non-Muslim customers who had ben the customer of
Islamic bank for more than 6 months. The analysis method was multiple linier regression with
the help of SPSS 16.
The result of research showed that simultaneously the independent variables affected to the non-
Muslim decision with the significant level 0,000. While partially, the t-test showed that the most
variable products of the Islamic bank was 0,479, the second was facilities with 0,299 and the
least was promotion with 0,191.