WARDANA, FIRMAN BAGUS KUSUMA (2015) PENGARUH SHOPPING LIFE STYLE, FASHION INVOLVEMENT, DAN BRAND TERHADAP IMPULSE BUYING BEHAVIOR MASYARAKAT PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The growth of retailing business in Indonesia is growing massively. It is affected by a factor of high consumers’ demand having high lifestyle and shopping habit, the increase of their needs, their expectation on appropriate, better, consistent, product quality. This research aimed to analyze effects of shopping lifestyle, fashion involvement, and brand toward impulse buying behavior of Purwokerto society. The sample of this research was respondents living in the city, having personal income and outcome for shopping any fashion product, and having shopping habit at any mall in Purwokerto. The data collceted by the researcher were from questionnaires distributed to the customers having experiences to shop at any mall in Purwokerto. He used purposive sampling method, and sample number was 105 respondents. The research analysis was done with SPSS for Windows 16.0. The researcher had tested the data using validity test, reliability test, and double linier regression as well as clasic assumption test, so it resulted regression formula. The analysis technique was used by the researcher to ease everyone viewing the role of shopping lifestyle, fashion involvement, and brand toward impulse buying behavior which would be tersted. The testing result showed that shopping lifestyle, fashion involvement, and brand toward impulse buying behavior had significant effect toward Purwokerto society both partially and simultaneously.
| Item Type: | Thesis (Bachelor) |
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| Additional Information: | Pembimbing: Hengky Widhiandono, SE. M.Si. |
| Uncontrolled Keywords: | Shopping Lifestyle, Fashion Involvement, Brand, Impulse Buying Behavior |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Nur Hardiansyah |
| Date Deposited: | 27 Nov 2017 03:59 |
| Last Modified: | 27 Nov 2017 03:59 |
| URI: | https://repository.ump.ac.id:80/id/eprint/5689 |
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