This research aimed at analyzing the effect of tangible, reliability, responsiviness,
assurance, empathy towards the consumers’ satisfaction at Karita Moslem Square
Purwokerto partially and simultaneously. The data of this research was primer
data which taken directly through the object and questionnaire. The sampling
technique was purposive sampling which was used if the researcher had specific
considerations in taking the sample. The sample was 98 consumers of Karita
Moslem Square which came more than once. The data analysis technique was
doubled linier regression.
The result of this research showed that the independent variables simultaneously
(F test) affected the consumers’ satisfaction with the significance level 0,000.
Meanwhile, partially (T test) showed that empathy variable dominantly affected
0,294; second, assurance was 0,286; third, reliability was 0,255; fourt,
responsiviness was 0,239; and the smallest effect was tangible which was 0,147.