The aim of this study was to analyze whether there was attitude difference
between knowledge and un knowledge customers know Indomie as pioneer trade
mark. It also to analyze whether there was attitude difference between Indomie
and Mie Sedaap custumers. It used Convenience Sampling as method of taking the
data, the researcher considered based on ease, every person can be as sample but
he or she has to know the product. Fishbein test and Independent sample t-test
were used as analyze method.
The results of this study showed that there was no attitude difference
between knowledge and un knowledge customers. The study also showed that
there was no attitude difference between Indomie and Mie Sedaap customers.