ANALISIS PENGARUH LINGKUNGAN, PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN MENABUNG DI BANK BRI PURWOKERTO

MUNARSO, NALAIS (2013) ANALISIS PENGARUH LINGKUNGAN, PELAYANAN, DAN LOKASI TERHADAP KEPUTUSAN MENABUNG DI BANK BRI PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The aim of this research was to know the impact independent variable of environment, service, and location toward dependent variable of saving decision in BRI of Purwokero. The survey was BRI Purwokerto. In this research, the sample was taken by distributing questionnaire, the methode was survey. The sample was 100 respondents. The analyzing data was using SPSS for windows 16. The tested validity and reliability data. The analysis double regression and classic test assumption resulting regression formula. Dependent variable of saving decision and independent variable of environment, service and location. The result of t-test shown that variable of environment and service have affect partially toward saving decision, while the location was not. The result of F-test shown that environment, service and location have affect entirely toward saving decision.

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