ADAMSYAH, AFIF AFFRIZA (2016) ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER REPURCHASING INTENTION (STUDI KASUS PADA KONSUMEN RESHARE RABBANI PURWOKERTO). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

Preview	Text Afif Affriza Adamsyah_Cover.pdf Download (1MB) | Preview
Preview	Text Afif Affriza Adamsyah_BAB I.pdf Download (729kB) | Preview
Preview	Text Afif Affriza Adamsyah_BAB II.pdf Download (752kB) | Preview
	Text Afif Affriza Adamsyah_BAB III.pdf Restricted to Registered users only Download (1MB)
	Text Afif Affriza Adamsyah_BAB IV.pdf Restricted to Registered users only Download (927kB)
	Text Afif Affriza Adamsyah_BAB V.pdf Restricted to Registered users only Download (592kB)
Preview	Text Afif Affriza Adamsyah_Daftar Pustaka.pdf Download (866kB) | Preview
	Text Afif Affriza Adamsyah_Lampiran.pdf Restricted to Registered users only Download (1MB)

Abstract

This research aimed to figure out the variable effect of service quality,
customer satisfaction, and customer experience to customer repurchasing
intention.
The samples were taken by spreading questionnaire to respondent by
using survey method. Sampling technique used in this research was purposive
sampling. Total samples were 120 respondents. This study used SPSS 17 for
windows. Analysis instrument used were validity test, reliability test classical
assumption test and multiple linear regression analysis.
Research result was obtained by partial test (t test) to prove that service
quality, customer satisfaction, and customer experience affected significantly to
customer repurchasing intention. The result of simultant test (F test)
simultaneously showed that service quality, customer satisfaction, and customer
experience affect significantly to customer repurchasing intention.

Dosen Pembimbing:	unspecified | unspecified
Item Type:	Thesis (Bachelor)
Additional Information:	Pembimbing: Arini Hidayah, S.E., M.Si.
Uncontrolled Keywords:	service quality, customer satisfaction, customer experience, customer repurchasing intention
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	Nur Hardiansyah
Date Deposited:	13 Nov 2017 01:22
Last Modified:	13 May 2024 07:49
URI:	http://repository.ump.ac.id/id/eprint/5307

Actions (login required)

View Item