ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER REPURCHASING INTENTION (STUDI KASUS PADA KONSUMEN RESHARE RABBANI PURWOKERTO)

ADAMSYAH, AFIF AFFRIZA (2016) ANALISIS PENGARUH SERVICE QUALITY, CUSTOMER SATISFACTION DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER REPURCHASING INTENTION (STUDI KASUS PADA KONSUMEN RESHARE RABBANI PURWOKERTO). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aimed to figure out the variable effect of service quality, customer satisfaction, and customer experience to customer repurchasing intention. The samples were taken by spreading questionnaire to respondent by using survey method. Sampling technique used in this research was purposive sampling. Total samples were 120 respondents. This study used SPSS 17 for windows. Analysis instrument used were validity test, reliability test classical assumption test and multiple linear regression analysis. Research result was obtained by partial test (t test) to prove that service quality, customer satisfaction, and customer experience affected significantly to customer repurchasing intention. The result of simultant test (F test) simultaneously showed that service quality, customer satisfaction, and customer experience affect significantly to customer repurchasing intention.

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