IRWANSYAH, RURI INDRA (2017) PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP KEPUASAN PELANGGAN DAN MINAT MENGINAP KEMBALI (Survei pada tamu hotel M’Borro, Baturraden). Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research is aim to find out the influence of service, price and
promotion quality variable to customer satisfaction and interest to stay back. In
this research, the researcher takes the sample by distributing questionnaires to
the respondents using survey method. Technique of collecting samples that is
used in the research is purposive sampling. The number of samples is 50
respondents with M’Borro hotel guests as the research object. This analysis use
SPSS 16 for windows. The instruments that is used are validity test, reliability
test, classic assumption test, multiple linear regression analysis and hypothesis
test. The results of the research by using partial test show that quality of service
partially affects customer satisfaction and their interest to stay back. Price does
not affect customer satisfaction partially, but it does affect customer interests to
stay back. Promotion partially does not influence customer satisfaction and
interest to stay back, and customer satisfaction has an impact on interest to stay
back. The results of the research using simultaneous test (test F) indicate that
quality of service, price, and promotion affects simultaneously to customer
satisfaction.

Dosen Pembimbing:	unspecified | unspecified
Item Type:	Thesis (Bachelor)
Additional Information:	Pembimbing: Dra. Tri Septin Muji Rahayu, M.Si.
Uncontrolled Keywords:	quality service, price, promotion, customer satisfaction, interest to stay back
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	Iin Hayuningtyas
Date Deposited:	09 Oct 2017 05:18
Last Modified:	20 Sep 2024 01:02
URI:	http://repository.ump.ac.id/id/eprint/4638

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