EKADHESTI, ANGGA (2017) IDENTIFIKASI FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH UNTUK MENGGUNAKAN JASA BANK MUAMALAT INDONESIA KANTOR CABANG PEMBANTU PURBALINGGA. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This was a descriptive quantitative research aimed to determine the effect of
sharia factors, service, family, location, product, promotion and brand image.
Independent variables in this research were syariah factor, service, family,
location, product, promotion and brand image, while the dependent variable was
customer decision. The object of this research was the customers of Bank
Muamalat Indonesia in Purbalingga Branch office. This research employed 104
samples of respondent. Accidental sampling was used as the data collecting
technique while validity and reliability test, classical assumption test, multiple
regression analysis and hypothesis test were used as data analysis techniques .
The result of the analysis illustrated that all the variables simultaneously made an
effect on customer's decision, then partially sharia factor affect significantly to
customer's decision. Meanwhile, service did not have significant
effect to customer's decision. Family had significant effect to customer's decision
and location had no significant effect to customer's decision. Next, the product
also had a significant effect on customer's decisions as well as the promotion and
brand image.
Dosen Pembimbing: | unspecified | unspecified |
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Item Type: | Thesis (Bachelor) |
Additional Information: | Pembimbing: Arini Hidayah, S.E., M.Si. |
Uncontrolled Keywords: | sharia factor, service, family, location, product, promotion, brand image and customer's decision |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Iin Hayuningtyas |
Date Deposited: | 20 Sep 2017 00:23 |
Last Modified: | 05 Jul 2024 02:34 |
URI: | http://repository.ump.ac.id/id/eprint/4279 |
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