KHALIKI, DIOS AGNI (2017) ANALISIS PENGARUH LOKASI, HARGA DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI DUE CAFÉ BUMIAYU. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of the authors conducted this study to determine the effect of
location, price and product quality to customer loyalty with customer satisfaction
as intervening variables at Due Café Bumiayu. The subject of this research is 100
respondents who are customers at Due Café Bumiayu. Purposive sampling was
used as the sampling technique. After that, it was conducted a test of validity,
reliability, classical assumption and multiple linear regression analysis. The
result of first stage regression analysis show location, price and product quality
simultaneously influence to customer loyalty through customer satisfaction
indicated by value of fcount bigger than ftable that is equal to 47,568 > 2,70, location
partially significant influence to customer loyalty through customer satisfaction
indicated by tcount bigger than ttable that is 2.217 > 1.98498, the price of partial no
significant effect on customer loyalty through customer satisfaction is indicated by
the value of t table smaller than tcount that is 0.917 < 1.98498, product quality
partially significant effect on customer loyalty through customer satisfaction is
indicated by tcount value greater than ttable that is equal to 6,335 > 1.98498,
customer satisfaction significantly influence to customer loyalty indicated by tcount
bigger than ttable that is equal to 8,035 > 1.98498.

Dosen Pembimbing:	unspecified | unspecified
Item Type:	Thesis (Bachelor)
Additional Information:	Pembimbing: Arini Hidayah, SE M.Si
Uncontrolled Keywords:	Location, Price, Product Quality, Customers' Satisfaction, Customers' Loyalty
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	Iin Hayuningtyas
Date Deposited:	15 Sep 2017 23:56
Last Modified:	29 Oct 2024 03:42
URI:	http://repository.ump.ac.id/id/eprint/4142

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