RACHMAWATI, DEWI (2017) PENGARUH PRODUK, PELAYANAN DAN LOKASI TERHADAP KEPUASAN NASABAH BANK SYARIAH MANDIRI PURWOKERTO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research was aimed at testing: 1) the significant influence of product
variable, service and location simultaneously toward customers, 2) the significant
influence of product variable toward customers' satisfaction, and 4) the
significant influence of location variable toward customers' satisfaction. The
dependent variable in this research was customers' satisfaction while the
independent variables in this research were product, service, and location. The
population of this research was the customers' of Bank Syariah Mandiri
Purwokerto. The samples in this research were obtained using questionnaire
distributed directly to customers of Bank Syariah Mandiri Purwokerto. The total
of the samples was decided by accidental sampling formula, therefore there were
100 customers in total as the samples.
This test is done using multiple regression analysis. The result of F test
(simultaneously) with the result of p-value 0.000 value less than 0,05 and Fcount >
Ftable is 24,386> 2,47 which means that product, service and location variables
simultaneously affect customer satisfaction of Bank Syariah Mandiri Purwokerto.
The result of t test (partially) shows that: 1) product variables partially influence
the satisfaction of customers of Bank Syariah Mandiri Purwokerto with tcount
(2,354)> ttable (1,985) and p-value 0,021 smaller than 0,05, 2) variable Service
influence partially to the satisfaction of customers of Bank Syariah Mandiri
Purwokerto with value of tcount (2,591)> ttable (1,985) and p-value 0,011 smaller
than 0,05, and 3) location variable partially influence to customer satisfaction of
Bank Syariah Mandiri Purwokerto The value of tcount (2,172)> ttable (1,985) with
p-value 0,032 is smaller than 0,05.

Dosen Pembimbing: unspecified | unspecified
Item Type: Thesis (Bachelor)
Additional Information: Pembimbing: Arini Hidayah, SE. M.Si
Uncontrolled Keywords: Product, Service, Location, Customers' Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Dan Kh
Date Deposited: 11 Sep 2017 02:54
Last Modified: 23 Dec 2024 02:18
URI: http://repository.ump.ac.id/id/eprint/3954

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