The purpose of this research is to test the influence of credibility celebrity
endorser actor Lee Min Ho, television advertising, and brand image on purchase
intention of Luwak White Koffie. This research used the independent variabels
such as credibility celebrity endorser actor Lee Min Ho, television advertising,
and brand image while the dependent variabel is purchase intention. It took 98
respondents. The method used in this research is non probability sampling, while
respondents that were selected by using purposive sampling technique. The data
were analyzed using multiple linier regressions analysis by hypothesis testing
using the F test and t test using analysis tools of SPSS version 22.00. The results
showed that credibility celebrity endorser actor Lee Min Ho, television
advertising, and brand image have positive significant influence on purchase
intention Luwak White Koffie of 52,7% from the value adjusted r square. While
the rest of 47,3% are influenced by other variabels that are not examined in this
research. Through the analysis of t test partially Television Advertising provides
the most effect on the purchase intention.