Indonesia is well-known for various industries as it has diverse natural
resources and has a very wide territory. This research studied the marketing
pattern of white bread industry in Cilacap Selatan sub-district of Cilacap regency.
It aimed to figure out marketing pattern of Gayawati white bread in three period
of five years each. The research method utilized was survey method. Data
collection techniques used interviews, and data analysis techniques using
descriptive qualitative with spatial approach. The result of research shows that
marketing pattern of Gayawati white bread industry in Cilacap Selatan sub-district
of Cilacap Regency is expansion diffusion which means a distribution through
population from a region to others without leaving the area of origin.