The a
im of this research is to analize the effect of attraction, skill and celebrity
endorser credibility toward the decision to buy Honda vario motorcycle in Economic
and Business
Faculty University
Muhammadiyah
of Purwokerto.
The researcher distributed the questionnaire or by accidental sampling
method. The total sample was 111 respondents. Data analysis used SPSS for windows
16. The data had filled validity was test and reliability test. The classic assumption
tes
t and multiple regression analysis result regression formulation.
The result of this research was that this research had qualified validity,
reliability and free from heteroskedastisitas, multikolineority and passed a normality
test. The regression equatio
n was obtained, dependent variable that having most
significant value
was credibility. Hypotesis test using test showed attractiveness,
expertise and credibility,
thrid
variable was significant the effect the buyer. While test
showing significant value of
< 0,05, it means that attractiveness (X
1
), expertise (X
2
)
and credibility (X
3
) god significant effect toward decision purchase (Y). While
determination coefficient was obtained with adjusted score of R
2
58,2%. Means that
variable of decision purchase affec
ted attractiveness, expertise and credibility
, while
41,8% can be affected by other variables.