This study aims to know these things or reasons to choose modes of bus passengers and
travel executive class, and also to identify opportunities passengers in choosing both
modes. The variables used in this study is the cost, travel time, schedule, convenience,
waiting time, and travel security.
The method used is that a Stated Preference approach to deliver a statement in the
options (option) in the form of a hypothesis to be rated by the respondents. While the
binomial logit analysis is an analysis that is used to analyze and determine how much
influence the independent variable.
From the research, obtained the equation utility selection mode between buses and
travel executives UBE-TE = 0.580+0.000X1-1,392X2-1,057X3-0,016X4-1,031X5-
0, 014X6. Where the opportunities executives respondents prefer bus as much as
55% because of travel costs and 44.9% of respondents chose travel executives because travel
convenience.