The purpose of this research is to analysis the influence of variable
product, price, distribution access, promotion, cultural factor, social factor,
personal factor and psychologys factor toward decision process of using
handphone double SIM card dual on at students high school in Purwokerto. But,
at variable price and cultural factor the result is not reliabel and not suitable for
analyzed. The sampling technique using purposive sampling techniques in
research consisted of 105 respondents. Testing hypotheses using multiple
regression analysis.
Based on the results of multiple regression analysis, the results indicate
that simultaneously variable product, distribution access, promotion, social factor,
personal factor and psychologys factor have positive and significant effect toward
decision process of using handphone double SIM card dual on. This results are
shown based on the results of the F test with F value 35.433 and 40.320 and F
table at 95% significance level of 2.30. Based on the results of the t test, the
results research also indicate that variable distribution access, promotion, personal
factor and psychologys factor have positive and significant effect toward decision
process of using handphone double SIM card dual on. While variable product and
social factor just have positive but not significant effect toward decision process
of using handphone double SIM card dual on.
Suggestion: for producer and seller handphone double SIM card dual on
prepare distribution access which near crowded center and improve promotion by
clear advertisement, interesting and easy understanding so that consumer more
interest for using handphone double SIM card dual on.