This research aimed to reveal the variable of location, the completeness of
products, products’ price, service, promotion toward buyers’ intereset to buy in
ABC Supemarket. With multiple linier regressions, it is revealed that variable
location, completeness of products, product’s price, service, promotion influence
the buyer’s interest to buy in ABC Supermarket. It is proved from the F-test which
is acquired F-score is 23,915 while F-table 2,345.
The result of t-test showed t-table is 1,994 while the calculation done
showed t-score variable location (tX1) is 6,556, t-score variable completeness
(tX2) is 0,176, t-score price variable is 4,898, t- score service variable (tX4) is
2,138 and t-score variable promotion (tX5) is 3,028.Based on this F- test, it can
be consulded that all variable influence the buyers’ interest in buying.While t-test
of variable location, price, servise and promotion partially influence the buyers’
interest and one variable which is not influencing is completeness variable.
Based on the elasticity-calculation, it is know that the variable whice mist
influencing is location variable with highest elasticity that is 0,442.