This research was entitled “the effects of Product Quality, Price, and
Promotion toward the purchasing interest of Kripik Tempe Sawangan No 1 in
Purwokerto”. This research aimed to analyze the effects of product quality, price,
and promotion toward the purchasing interest of Kripik Tempe.
In this research, the data collection was done by questionnaires given to
100 respondents of KripikSawangan No 1 in Purwokerto through accidental
sampling method to know the respondens response towards each variable. The
technique of data analysis used double linear regression analysis that was used to
prove the research hypothesis. The data that fulfilled the validity, reliability,
classical assumption tests was analyzed to produce the equation of double linear
regression.
This research results could be concluded that product quality, price, and
promotion gave positive effects towards purchasing interest of Kripik Tempe. The
test of hypothesis used t-test and showed that product quality, price, and
promotion as analyzed variables were significantly proven affected the variable of
purchasing interest.