Kirani, Nabila Sasi (2025) The Influence of Perceived of Usefulness, Ease, Risk and Trust on Continuous Intention in Using BRI Mobile Banking (Study of BRI Mobile Banking Users in Banyumas Regency). Asian Journal of Management Analytics (AJMA), 4 (1). pp. 215-230. ISSN 2963-547

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Abstract

This study attempts to investigate the influence of perceptions of usefulness, convenience, risk and trust on continuous intention in utilizing BRI m-banking. This research was conducted on BRI mobile banking users in Banyumas Regency as research objects. The variables included in this study are those of benefit, convenience, risk and trust as independent variables, while continuous intention is the dependent variable. This study's methodology is quantitative. The sample that was utilized in this research was 130 respondents obtained through the purposive sampling method. Questionnaires with a Likert scale were distributed as part of this data collection method. The data obtained was processed utilizing SPSS version 26.

Dosen Pembimbing: Widyaningtyas, Dian | 0517028001
Item Type: Article
Uncontrolled Keywords: Perceived Usefulness, Ease, Risk, Trust, Continuous Intention
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Agus Imam
Date Deposited: 27 Mar 2025 02:55
Last Modified: 27 Mar 2025 02:55
URI: http://repository.ump.ac.id/id/eprint/18126

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