Sa'adah, Khofifah (2023) Pengaruh Sales Promotion, Electronic Word of Mouth dan Hedonic Shopping Motivation terhadap Impulse Buying pada E-Commerce Shopee (Studi pada Mahasiswa Universitas Muhammadiyah Purwokerto). S1 thesis, Universitas Muhammadiyah Purwokerto.
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| Dosen Pembimbing: | Rahayu, Tri Septi Muji | 0603096502 |
|---|---|
| Item Type: | Thesis (S1) |
| Uncontrolled Keywords: | Sales Promotion, Electronic Word Of Mouth, Hedonic Shopping Motivation, dan Impulse Buying. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 21 Feb 2025 02:49 |
| Last Modified: | 21 Feb 2025 02:49 |
| URI: | http://repository.ump.ac.id/id/eprint/17974 |
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