This study aims to analyze the influence of celebrity endorsers, brand image, and brand trust on purchasing decisions for Ventela shoes. The population of this study is students Universitas Jenderal Soedirman, Universitas Muhammadiyah Purwokerto, and Universitas Islam Negeri Saitzu Purwokerto. Sampling method used is proportionate random sampling with a total of 120 respondents. Questionnaires are used as data collection tools. The analysis technique used in this study is multiple regression analysis. Results show that celebrity endorser and brand image has a positive and significant effect on purchasing decision, brand trust has a positive but not significant effect on purchasing decision.