The purpose of this study was to determine the effect of brand ambassador, trust and easiness towards purchasing decisions. The sample selection in this study was carried out by purposive sampling. Based on the criteria, there were 109 respondents who became the sample. The data analysis techniques used in this research are instrument test, descriptive statistics, classical assumption test, multiple regression analysis, and hypothesis testing. The results of the analysis show that brand ambassador, trust and easiness simultaneously influence on purchasing decisions, then brand ambassador doesn’t influence on purchasing decisions, trust doesn’t influence on purchasing decisions, while easiness have positive effect and significant on purchasing decisions.