AKURO, MOHAMAD LUTHFI GALANG (2024) PENGARUH KEMUDAHAN PENGGUNAAN, KEAMANAN BERTRANSAKSI, MANFAAT DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET DANA (Studi pada Mahasiswa pengguna e-wallet DANA di Puwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The type of research used is quantitative research to determine the influence
of ease, transaction security, benefits and word of mouth on the decision to
use the DANA e-wallet. Sampling in this study used the Qouta sampling
technique with predetermined criteria and a sample of 120 respondents was
obtained. Data analysis techniques use descriptive statistics, validity,
reliability, normality, multicollinearity, heteroscedasticity, determinant
coefficients, model feasibility, multiple linear regression and T test. The
results of this research explain that transaction security variables and word of
mouth have a positive and significant effect on usage decisions. ease of use
and benefits have a positive and insignificant effect on the decision to use.
Dosen Pembimbing: | RACHMAWATI, ERNY | NIDN0608126701 |
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Item Type: | Thesis (S1) |
Uncontrolled Keywords: | transaction security ,ease of use, benefit , Word of mouth |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
Depositing User: | Agus Imam |
Date Deposited: | 31 May 2024 03:32 |
Last Modified: | 31 May 2024 03:32 |
URI: | http://repository.ump.ac.id/id/eprint/16972 |
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