This research aims to determine the influence of the independent variables
customer experience, trust, brand image and word of mouth on the dependent
variable repurchase interest among Ella Skincare Purwokerto customers. The
population in this research are customers who have made transactions or made
purchases at Ella Skincare Purwokerto, with a sample size of 100 respondents. The
data collection techniques used in this research are descriptive statistics,
instrument tests (validity test, reliability test), classical assumption tests (normality
test, multicollinearity test, heteroscedasticity test), model feasibility tests (R²
determinant coefficient test, F test, regression analysis multiple, hypothesis testing
(t test). The results of the analysis show that the variable (x4) word of mouth has a
significant positive effect on repurchase interest, how ever (x1) customer
experience, (x2) trust, (x3) brand image has no effect on repurchase interest.