Customer satisfaction is a very important factor, the better the service
provided, the more satisfied consumers will be. Satisfied consumers will
create customer loyalty, tend to buy products or services provided and
recommend them to others so as to increase company revenue. This study aims
to analyze the effect of price, promotion and service quality on customer
breadth of Grab transportation service users in Purwokerto. Selection of this
research sample using purposive sampling. The sample of this research is 154
respondents. The research method in this study is multiple linear regression.
The results of the analysis show that simultaneously the price, promotion and
service quality variables affect customer satisfaction. For the partial test, the
variable price and service quality have a positive and significant effect, while
the promotion variable has a positive and insignificant on customer
satisfaction.