ASTUTI, TRI NUR (2023) EFEKTIVITAS MEDIA SOSIAL INSTAGRAM @rumayshocom TERHADAP PENINGKATAN RELIGIUSITAS FOLLOWER. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

Social media is not only used to share personal things but also used to share
information that can add insight to everyone who sees it. In the midst of increasing
public awareness of religion, there are some of them who are still and trying to
increase the scholarship of their religious knowledge. Both in the old way of
attending religious science study assemblies, and in a new way, namely by accessing
da'wah using social media. The purpose of this study is to find out how the
effectiveness of Instagram social media on the @rumayshocom Instagram account
has increased the religiosity of its followers and also how to maintain content
consistency on the account from the beginning of its formation until now.
This study uses mix method , that is, the merging of qualitative methods with
quantitative methods. Data was collected through questionnaires, interviews and
documentation. The data obtained are analyzed using formulas Mean (average) is
then formulated with the category of effectiveness. The subjects in this study are
followers of @rumayshocom Instagram accounts that have been and also managers
or admins of @runayshocom Instagram accounts.
The results of research conducted on the Instagram account @rumayshocom
obtained the result that the Effectiveness of Instagram Social Media
@Rumayshocom on Increasing the Religiosity of His Followers obtained an average
result of 85.97 and was included in the 'Effective' category. The way to maintain
content consistency from the @rumayshocom account from the beginning of its
formation until now is due to the public's response to each post that is presented,
whether in the form of likes, comments or shares, which makes the team behind the
scenes of the @rumayshocom Instagram account consistent in providing good
content. interesting and also adds knowledge about the science of religion.

Dosen Pembimbing:	DARODJAT, DARODJAT | NIDN0626097001
Item Type:	Thesis (S1)
Uncontrolled Keywords:	Effectiveness, Social Media, Instagram, @rumayshocom , Religiosity
Subjects:	B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc L Education > L Education (General)
Divisions:	Fakultas Agama Islam > Pendidikan Agama Islam S1
Depositing User:	Agus Imam
Date Deposited:	13 Dec 2023 01:00
Last Modified:	13 Dec 2023 01:00
URI:	http://repository.ump.ac.id/id/eprint/15941

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