NASHRULLOH, NAUFAL AFIF (2023) ANALISIS PENGARUH KUALITAS PELAYANAN, LOKASI, DAN CITA RASA TERHADAP KEPUASAN KONSUMEN (Studi Pada Konsumen Rumah Makan Sate Bebek Pak Paiman,Tambak). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
The purpose of this study was to analyze the effect of service quality, location, and taste on consumer satisfaction. This research uses a quantitative method, the sampling technique is purposive sampling, the number of samples is 100 respondents. The data analysis technique used in this study is descriptive statistical analysis test, data instrument test, classical assumption test, model fit test, multiple linear regression test, and hypothesis testing. This study uses an analytical tool in the form of SPSS. Service quality and taste have a positive and significant effect on customer satisfaction, while location has no effect on consumer satisfaction.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | consumer satisfaction, location, service quality, taste. |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | Agus Imam |
| Date Deposited: | 12 Dec 2023 05:55 |
| Last Modified: | 12 Dec 2023 05:55 |
| URI: | https://repository.ump.ac.id:80/id/eprint/15924 |
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