FAIZUN, IKHSAN RAHMADHANU (2023) PENGARUH KEMUDAHAN, KEAMANAN, RISIKO DAN WORD OF MOUTH TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL DANA DI KABUPATEN BANJARNEGARA. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to analyze the ease, security, risk and word of mouth on decision
to use. This study uses quantitative methods, sampling techniques using nonprobability
sampling with a purposive sampling with a total sample of 100
respondents. The data analysis technique used in this research is descriptive
statistical analysis test, instrument data test, classical assumption test, multiple
linear regression test, model fit test and hypothesis test. The results showed that
ease, security, risk and word of mouth simultaneously influence the decision to
use, with ease, security and word of mouth have a positive and significant effect
on the decision to use while risk has a negative and significant effect on the
decision to use.

Dosen Pembimbing: HIDAYAH, ARINI | nidn0618047703
Item Type: Thesis (S1)
Uncontrolled Keywords: decision to use, ease, security, risk, word of mouth
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: wulan
Date Deposited: 31 May 2023 01:17
Last Modified: 31 May 2023 01:17
URI: http://repository.ump.ac.id/id/eprint/15712

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