FABIO, EKY (2023) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN LOKASI TERHADAP KEPUASAN PELANGGAN PADA MIE GACOAN PURWOKERTO (Studi pada Mahasiswa di Kota Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.
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Abstract
This study aims to analyze the effect of service quality, product quality and store atmosphere on customer satisfaction at the Mie Gacoan in Purwokerto. The sampling technique used in this study used non-probability sampling with a purposive sampling approach obtained through distributing questionnaires. The number of samples obtained using Slovin's calculation is 110 respondents and the data is processed using SPSS. The research method used in this research is multiple regression analysis. The results showed that product quality insignificant effect on customer satisfaction, service quality and location had a positive and significant effect on customer satisfaction.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | product quality, service quality, location, customer satisfaction |
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen S1 |
| Depositing User: | wulan |
| Date Deposited: | 24 May 2023 02:40 |
| Last Modified: | 24 May 2023 02:40 |
| URI: | https://repository.ump.ac.id:80/id/eprint/15682 |
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