The purpose of this study was to analyze the effect of perceived risk, trust, security,
quality of information on purchasing decisions (a study of students in Purwokerto).
This study using a questionnaire as a data collection tool. Using a purposive
sampling method to select I 20 samples with several predetermined criteria. The
research method used in this research is validity test, reliability test, classical
assumption test, multiple regression analysis, coefficient of determination, F test,
and t-test. The results revealed that the risk perception variable has a positive and
insignificant effect on purchasing decisions, trust has a positive and significant
effect on purchasing decisions, security has a positive and significant effect on
purchasing decisions, information quality has a positive and significant effect on
purchasing decisions.