This study aims to determine the effect of socioeconomic status, gender, age, and length of business on the financial literacy of MSME actors in Banyumas Regency. The independent variables in this study are socioeconomic status, gender, age and length of business. The dependent variable is financial literacy. The sample used in this study was MSME actors in Banyumas Regency as many as 100 respondents using the accidental sampling technique. This study uses multiple regression analysis. The results of this study indicate that the variables of socioeconomic status and age have no effect on financial literacy, while gender and length of business have a positive effect on financial literacy.