Purpose study this is for know influence profitability, liquidity, and capital structure on firm value with firm size as a moderation variable on company sector Consumer Non-Cyclicals listed on the IDX for the 2019-2021 period. Election sample on study this conducted with purposive sampling, so obtained 30 companies that became sample and 90 corresponding sample data with criteria. Technique data analysis used on study this that is statistics descriptive, test assumption classic, and analysis multiple linear regression. Results study show that profitability has a negative effect on firm value. Liquidity, capital structure and firm size have no effect on firm value. Firm size strengthens the effect of profitability on firm value, firm size does not strengthen both the effect of liquidity and capital structure on firm value.