PENGARUH FASHION INVOLVEMENT, KECENDERUNGAN KONSUMSI HEDONIS, DAN EMOSI POSITIF TERHADAP PEMBELIAN IMPULSIF PRODUK FASHION DI KALANGAN REMAJA PURWOKERTO

AMIN, TRI NUR (2020) PENGARUH FASHION INVOLVEMENT, KECENDERUNGAN KONSUMSI HEDONIS, DAN EMOSI POSITIF TERHADAP PEMBELIAN IMPULSIF PRODUK FASHION DI KALANGAN REMAJA PURWOKERTO. S1 thesis, Universitas Muhammadiyah Purwokerto.

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Abstract

This research aims to know the effect of Fashion Involvement, Hedonic Consumption Tendency and Positive Emotions on Impulsive Buying product fashion. This research uses quantitative methods in the form of survey research. The sample in this study used purposive sampling with specific criteria, obtained 120 respondents. Based on the simultaneous test (F test) Fashion Involvement, Hedonic Consumption Tendency and Positive Emotions simultaneously have a significant effect on Impulsive Buying with 40% variability. While the partial test (t-test) is obtained that Fashion Involvement, Hedonic Consumption Tendency and Positive Emotions have a significant positive effect on Impulsive Buying product fashion.

Item Type: Thesis (S1)
Uncontrolled Keywords: fashion involvement, hedonic consumption tendency, positive emotion, impulsive buying
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Catur Indra H.
Date Deposited: 17 Jan 2023 03:11
Last Modified: 28 May 2024 03:33
URI: https://repository.ump.ac.id:80/id/eprint/15103

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