AJI, VENNANDHO KUSUMA (2022) PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (Studi Pada Mahasiswa Universitas Muhammadiyah Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The purpose of this study was to analyze the influence of trust, convenience, and quality of information on purchase decision. The sample selection in this study was carried out by purposive sampling. Based on the criteria, as many as 120 respondents were sampled. The data analysis techniques used in this research were instrument test, descriptive statistic, classical assumption test, multiple regression analysis, and hypothesis testing. The results of the analysis show that trust, convenience, and quality of information simultaneously affect purchasing decisions, then trust has no effect on purchasing decisions, convenience affects purchasing decisions, and the quality of information does not affect purchasing decisions.

Dosen Pembimbing:	HIDAYAH, ARINI | nidn0618047703
Item Type:	Thesis (S1)
Uncontrolled Keywords:	trust, convenience, quality of information, online purchasing decisions.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	wulan
Date Deposited:	17 Nov 2022 02:11
Last Modified:	20 May 2024 07:37
URI:	http://repository.ump.ac.id/id/eprint/14852

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