This study aims to determine the effect of profitability, liquidity, solvency, and firm size on firm value. The population in this study are non-cyclical consumer sector companies listed on the Indonesia Stock Exchange in 2017-2021. The sampling method used purposive sampling so that 130 samples from 26 companies that met the criteria. The data analysis method uses multiple regression analysis. The regression model has met the classical assumption testing (normality, multicollinearity, heteroscedasticity, autocorrelation), F, and R2 tests and hypothesis testing using the T test. Based on the results of the study, it shows that profitability has a positive effect on firm value, while liquidity, solvency, and firm size have no effect on firm value.