This study aims to analyze the effect of profitability, liquidity, institutional ownership, and dividend policy on stock prices. This research is quantitative research with secondary data in the form of the company's annual financial statements. The population used in this study is the consumer goods industry sector companies listed on the Indonesia Stock Exchange from 2015-2021. The data collection technique used is purposive sampling with the acquisition of a sample of 70 data observations. The data analysis techniques used in this research are descriptive statistics, classical assumption test, multiple regression analysis test, and statistical hypothesis testing. The results of this study indicate that the profitability variable has a positive effect on stock prices. While the variables of liquidity, institutional ownership and dividend policy have no effect on stock prices.