AZKIA, NIDA (2022) PENGARUH HARGA, KUALITAS PRODUK DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN BUSANA MUSLIM RABBANI OUTLET PURWOKERTO. S1 thesis, Universitas Muhammadiyah Purwokerto.

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Abstract

The purpose of this study was to analyze the price, product quality and brand image purchasing decisions muslin Rabbani Outlet Purwokerto. The population of this research is the consumers of Rabbani Outlet Purowkerto. The sampling technique used was non-probability sampling with purposive sampling method. The number of samples is 100 respondents with several criteria that have been required. Collecting data using a questionnaire. The results of the regression analysis show simultaneously price, product quality, and brand image on purchasing decisions. The results showed that price, product quality and brand image simultaneously affect purchasing decisions. Price partially has a significant positive effect on purchasing decisions. Product quality partially has a significant positive effect on purchasing decisions. Brand image partially has a significant positive effect on purchasing decisions.

Dosen Pembimbing:	Miftahuddin, Muchammad Agung | nidn 0602037001
Item Type:	Thesis (S1)
Uncontrolled Keywords:	price, product quality, brand image, and purchasing decisions
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User:	Catur Indra Himawan
Date Deposited:	09 Nov 2022 07:04
Last Modified:	13 Jun 2024 07:45
URI:	http://repository.ump.ac.id/id/eprint/14754

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