This study purpose to prove the effect of liquidity, firm size, capital structure and profitability to the value of the company. The sample used in this study is the industrial consumer non-cyclicals companies listed on the Indonesia Stock Exchange (IDX) for the 2017-2020 period. The sampling technique used was purposive sampling and 76 samples were obtained that met the criteria. The analysis technique used is multiple regression analysis with using SPSS as data processing. Based on the analysis found that the liquidity, firm size, capital structure and profitability have a positive effect on the value of the company.