This research aims to determine: 1) Salak Pondoh marketing channels from
producers to consumers in Sawal Village, Sigaluh Sub-district of Banjarnegara
Regency. 2) The amount of margin, distribution of margin, and Farmer Share
marketing of the commodity. 3) the level of marketing efficiency of the commodity.
The method which was used in the research was a field survey. The data used are
primary and secondary. To determine the location, the researchers used the Purposive
Sampling method, and to determine the sample, they utilized the Simple Random
Sampling method. To take a sample of marketing institutions, the researchers applied
the Census method. The number of respondents positioned as samples for this study
amounted to 82 farmers, and marketing institutions amounted to 6 collectors, 4
wholesalers, and 3 retailers. The results showed that: There are three marketing
channels in Sawal Village, Sigaluh Sub-district of Banjarnegara Regency. The first
marketing channel is from farmers to collectors II and retailers, and the second
marketing channel is from farmers to collectors traders I to collectors traders II then to
wholesalers and consumers, the third marketing channel is from farmers to collectors
traders II and then to wholesalers and consumers. The marketing margin in the first
marketing channel is IDR. 5798.78/Kg in the second marketing channel of IDR.
6798.78/kg, and the third marketing channel is IDR. 6798.78/Kg. The portion of the
price received by the farmers is different for each marketing channel. In the first
marketing channel, the share received by Salak pondoh farmers is 27.52%, while in the
second channel, the farmer share received by them is 24.46%, and in the third
marketing channel, the farmer share received by them is 24.46%. The result is efficient
in channel I, which is 11.87%. This is the least marketing efficiency compared to
marketing channels II and III. The second channel results in 14.14% marketing
efficiency, and the third marketing channel results in 13.92% marketing efficiency. If
the EP is 50%, it can be concluded that Salak Pondoh marketing channel is efficient.