ANALISIS PEMASARAN SALAK PONDOH DI DESA SAWAL KECAMATAN SIGALUH KABUPATEN BANJARNEGARA

KUSUMA, DANDUNG ALAN (2022) ANALISIS PEMASARAN SALAK PONDOH DI DESA SAWAL KECAMATAN SIGALUH KABUPATEN BANJARNEGARA. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This research aims to determine: 1) Salak Pondoh marketing channels from producers to consumers in Sawal Village, Sigaluh Sub-district of Banjarnegara Regency. 2) The amount of margin, distribution of margin, and Farmer Share marketing of the commodity. 3) the level of marketing efficiency of the commodity. The method which was used in the research was a field survey. The data used are primary and secondary. To determine the location, the researchers used the Purposive Sampling method, and to determine the sample, they utilized the Simple Random Sampling method. To take a sample of marketing institutions, the researchers applied the Census method. The number of respondents positioned as samples for this study amounted to 82 farmers, and marketing institutions amounted to 6 collectors, 4 wholesalers, and 3 retailers. The results showed that: There are three marketing channels in Sawal Village, Sigaluh Sub-district of Banjarnegara Regency. The first marketing channel is from farmers to collectors II and retailers, and the second marketing channel is from farmers to collectors traders I to collectors traders II then to wholesalers and consumers, the third marketing channel is from farmers to collectors traders II and then to wholesalers and consumers. The marketing margin in the first marketing channel is IDR. 5798.78/Kg in the second marketing channel of IDR. 6798.78/kg, and the third marketing channel is IDR. 6798.78/Kg. The portion of the price received by the farmers is different for each marketing channel. In the first marketing channel, the share received by Salak pondoh farmers is 27.52%, while in the second channel, the farmer share received by them is 24.46%, and in the third marketing channel, the farmer share received by them is 24.46%. The result is efficient in channel I, which is 11.87%. This is the least marketing efficiency compared to marketing channels II and III. The second channel results in 14.14% marketing efficiency, and the third marketing channel results in 13.92% marketing efficiency. If the EP is 50%, it can be concluded that Salak Pondoh marketing channel is efficient.

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