TEKNIK DAN UNGKAPAN PERSUASIF WACANA IKLAN PRODUK INDOFOOD DI STASIUN TELEVISI ANTV PERIODE SEPTEMBER-DESEMBER 2021

ARYANI, WIJINIA AULIA (2022) TEKNIK DAN UNGKAPAN PERSUASIF WACANA IKLAN PRODUK INDOFOOD DI STASIUN TELEVISI ANTV PERIODE SEPTEMBER-DESEMBER 2021. S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

The study aims to describe persuasive techniques and expressions in Indofood product advertising discourse. This is descriptive qualitative research. The data in this study are advertising discourses that contain persuasive techniques and expressions. While the source of data in this study is the advertisement of Indofood products on the television station ANTV. The method in this study is divided into three types, namely the data collection stage, the data analysis stage, and the final presentation stage of data analysis. This data collection stage uses the listening method and the technique used in this study is the recording technique. The results of this study indicate that advertisements for Indofood products on ANTV television stations for the period September-December 2021 use persuasive techniques consisting of (a) rationalization techniques totaling 23, (b) identification techniques totaling 26, (c) suggestion techniques totaling 43, (d) compensation techniques totaling 4. Furthermore, the persuasive expressions contained in the Indofood product advertisement discourse on the television station ANTV for the period September-December 2021 are: (a) persuasive expressions of solicitation totaling 10, (b) persuasive expressions of suggestions totaling 10, (c) persuasive expressions of convincing totaling 41, (d) persuasive expressions confirming the number of 35. Thus, it can be concluded that the most dominant persuasive technique is the persuasive suggestion technique because it tries to persuade the reader or audience to accept a belief without any logical reason. Then what is more dominant in persuasive expressions is persuasive expressions because they try to convince someone seriously to follow the ability of the person who convinces him.

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