This research aims to describe the classification of coffee shop naming in Purwokerto based on the meaning and type of naming. This was qualitative research with a descriptive design. The research methodology included the type of research, data, and data sources. The data in this research were the name of 40 coffee shops in Purwokerto. While the data source used was the signboard of the coffee shops. The research was conducted through three stages: data collection, data analysis, and presentation of the results of data analysis. The research data were collected through observation and interviews with audio-visual recording and noting techniques. The data obtained were analyzed using the comparative and the distributional method, and the analysis results were presented using the informal method. The results showed that the name of the coffee shops was nine languages, including Indonesian, Javanese, English, Greek, Latin, Arabic, Sanskrit, a combination of Indonesian and Javanese, and a combination of Indonesian and English. Four types of meaning were found: lexical meaning, denotative meaning, connotative meaning, and referential meaning. In addition, there were eight types of naming, namely based on the mention of distinctive characteristics, based on the inventor and maker, based on the material, based on the place of origin, based on shortening, based on goals and expectations, based on presentation tools (new findings), and based on inspiration (new findings).