“PENGARUH SERVICE QUALITY, TRUST, SATISFACTION TERHADAP LOYALTY LAYANAN TRANSPORTASI ONLINE GOJEK” (Studi pada Pelanggan Gojek di Purwokerto)

FAQIH, ZAKKA ZULFANA (2020) “PENGARUH SERVICE QUALITY, TRUST, SATISFACTION TERHADAP LOYALTY LAYANAN TRANSPORTASI ONLINE GOJEK” (Studi pada Pelanggan Gojek di Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to determine the effect of service quality, trust, satisfaction with loyalty. Study on Gojek service customers in Purwokerto. This type of research is quantitative research. Sampling in this study using purposive sampling with a sample size of 120 people. The data analysis technique used is validity test, reability test, classic assumption test, multiple linear regression analysis test, determination coefficient test, F-test, t-test. Based on the research results, it shows that service quality, trust, satisfaction have a positive and significant effect on the loyalty of customers of Gojek's online transportation services in Purwokerto. Based on the results of the coefficient of determination, the results show that service quality, trust, satisfaction have an influence of 44.6% on the loyalty of Gojek online transportation service customers in Purwokerto.

Item Type: Thesis (S1)
Uncontrolled Keywords: Service Quality, Trust, Satisfaction, Loyalty.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 20 Sep 2022 07:06
Last Modified: 20 Sep 2022 07:06
URI: http://repository.ump.ac.id/id/eprint/14127

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