This study aims to determine the effect of service quality, trust, satisfaction
with loyalty. Study on Gojek service customers in Purwokerto. This type of
research is quantitative research. Sampling in this study using purposive
sampling with a sample size of 120 people. The data analysis technique used is
validity test, reability test, classic assumption test, multiple linear regression
analysis test, determination coefficient test, F-test, t-test. Based on the research
results, it shows that service quality, trust, satisfaction have a positive and
significant effect on the loyalty of customers of Gojek's online transportation
services in Purwokerto. Based on the results of the coefficient of determination,
the results show that service quality, trust, satisfaction have an influence of 44.6%
on the loyalty of Gojek online transportation service customers in Purwokerto.