PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN SUASANA TOKO TERHADAP KEPUASAN PELANGGAN POPIES STORE DI PURWOKERTO (Studi pada Mahasiswi di Kota Purwokerto)

AMELIA, TIA (2022) PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN SUASANA TOKO TERHADAP KEPUASAN PELANGGAN POPIES STORE DI PURWOKERTO (Studi pada Mahasiswi di Kota Purwokerto). S1 thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

This study aims to analyze the effect of service quality, product quality and store atmosphere on customer satisfaction at the Popies Store in Purwokerto. The sampling technique used in this study used non-probability sampling with a purposive sampling approach obtained through distributing questionnaires. The number of samples obtained using Slovin's calculation is 130 respondents and the data is processed using SPSS. The research method used in this research is multiple regression analysis. The results showed that service quality had a positive and insignificant effect on customer satisfaction, product quality and store atmosphere had a positive and significant effect on customer satisfaction.

Item Type: Thesis (S1)
Uncontrolled Keywords: Service Quality, Product Quality, Store Atmosphere, Customer Satisfaction
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen S1
Depositing User: Indra Himawan
Date Deposited: 05 Sep 2022 07:03
Last Modified: 05 Sep 2022 07:03
URI: https://repository.ump.ac.id:80/id/eprint/13974

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