This study aims to analyze the effect of education level, financial literacy, financial planning and financial self-efficacy on MSME financial behavior in Purwokerto Barat district. The independent variables used in this study are the education level, financial literacy, financial planning and financial self-efficacy while the dependent variable in this study is financial behavior. The data collection technique used is convenience sampling while the sample used are 100 respondents. The data analysis technique in this study is multiple linear regression analysis. Based on the results of the analysis, it showed that the education level, financial literacy, financial planning and financial self-efficacy has simultaneous effect on financial behavior. While, the partial test showed that financial literacy, financial planning and financial self-efficacy have a positive and significant effect on financial behavior. While the level of education does not significantly affect financial behavior.