MAULADANA, FURQON AHMAD (2021) POLA PEMASARAN PRODUK INDUSTRI MANISAN CARICA DESA KRASAK KECAMATAN MOJOTENGAH KABUPATEN WONOSOBO. Bachelor thesis, UNIVERSITAS MUHAMMADIYAH PURWOKERTO.

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Abstract

Carica has 30 companies in the processed agro-industry, which are scattered over Wonosobo Regency. Due to tourism activities to meet needs, Carica's marketing potential in Wonosobo Regency is fairly significant. Carica marketing trends, in general, are always emerging as an alternative to changes in the structure of production and consumption. Because food marketing is one of the subsystems in the economy as a whole, the pattern of marketing of agricultural food products is likewise closely related to economic development.
The research uses a survey method in combination with a qualitative descriptive approach. Questionnaires and interviews are used to obtain information. There were a total of 5 people in the population and sample. Primary and secondary data were employed in this study. The descriptive qualitative analysis in the form of text, tables, and maps was employed in the data analysis.
The findings of the study showed the expanding dispersion marketing pattern of the Carica confectionery sector in Krasak Village. Expansive diffusion is a process in which information, material, or something else spreads or propagates from one location to another through a population.

Dosen Pembimbing:	SUWARNO, SUWARNO and SRIWANTO, SIGID | unspecified
Item Type:	Thesis (Bachelor)
Uncontrolled Keywords:	Marketing, Diffusion, Distribution
Subjects:	G Geography. Anthropology. Recreation > G Geography (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Geografi S1
Depositing User:	wulan
Date Deposited:	15 Aug 2022 06:08
Last Modified:	11 Nov 2024 01:53
URI:	http://repository.ump.ac.id/id/eprint/13628

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