The purpose of this research was to analyze the effect of word of mouth, tourism product and service quality on visiting decisions for visitors to The Village Baturaden. This research, using a questionnaire as a data collection tool, using a purposive sampling method to select 100 samples with several predetermined criteria. The research methods used in this research are the validity test, reliability test, classic assumption test, multiple regression analysis, coefficient of determination, F test, and t-test. The results of this research revealed that the word of mouth, tourism products and service quality simultaneously had a significant effect on visiting decisions. Subsequently, word of mouth had a significant positive effect on visiting decisions and tourism products had a significant positive effect on visiting decisions, and service quality had a significant positive effect on decisions visiting.